When it comes to verifying your Google Business Profile, mistakes can delay the process, hinder your online visibility, or cause other issues. Although the verification process is relatively simple, there are several pitfalls to avoid to ensure that your business is listed correctly, and you can take full advantage of your profile’s features. Let’s dive…
An SEO Audit is a crucial part of any successful digital marketing strategy. It ensures that your website is technically sound, and optimizes your on-page elements to meet search engine guidelines. Whether you’re a beginner or an experienced SEO, an audit will reveal several areas for improvement. It’s important to break these up into smaller…
Search engine optimization (SEO) is the process of making a website or webpage more relevant and popular towards search queries. This is done through keyword research, content optimization and link building. SEO is a long-term strategy, and results often don’t appear right away. However, it is essential for any business that wants to be found…
Search engines use a variety of factors to classify pages and display them in an order that is relevant to the user. This process is called ranking. The pages that have been ranked are added to a database called an index. This index serves as a library for the web’s content. Keywords Keywords are the…
Local SEO optimizes your Google Business Profile, citations, and review signals to increase your chances of showing up in the “map pack” on search engine results pages (SERPs). It also boosts your website’s organic rankings. People who conduct local searches often have high-intent, meaning they want to take action. Optimizing your business for these queries…